One of the premier reggae bands to rise on the West Coast, Pure Roots formed in 2007 based out of Santa Cruz, California. Pure Roots is touring & recording with Kenyatta Hill of Culture on vocals and with celebrity horns. Pure Roots has shared the stage with international artists such as Bunny Wailer, Black Uhuru, Steel Pulse, Israel Vibration & Roots Radics, Marcia Griffiths, The Wailing Souls, The Abyssinians, Don Carlos, Barrington Levy, Michael Rose, Midnite, Ky-Mani Marley, Protoje, Cultura Profectica, Groundation and many more. Pure Roots with Amlak Tafari, are currently in the studio working on the album "Youth Rising," featuring Junior Reid, Ken Boothe, Freddie McGregor & other guests. In December of 2022 Pure Roots released the first single from the album titled “Higgler Move" mixed and mastered by Scientist. In August 2025 Pure Roots backed Culture Featuring Kenyatta Hill at the 36th Annual Reggae On The River for a historic concert. Keep a close eye out for this hard-hitting band.